Collection: CALIFORNIA: Huntington Surf & Sport

Huntington Surf and Sport was founded in 1978 at PCH and 15th street. Aaron Pai, a 23 year-old northside regular was the first employee hired and earned $2.25 per hour selling wax, T-shirts and surfboards. The next year, “AP” was offered an opportunity to purchase the store, which already had built a strong, local following. He borrowed money from his parents and purchased the business. Aaron took his love of surfing and began to shape the foundation of what is now considered by many industry insiders to be ground zero of the surf retail world.

For more than four decades, AP has worked tirelessly to ensure that HSS captures the essence of the surfing culture at its retail best. Born in Honolulu, Hawaii in 1955, he learned to surf at Waikiki and was taught the true “Aloha Spirit” and importance of family from his Grandma Choi before moving to Huntington Beach in 1972. “It’s all about the love of the sport and sharing it with people,” said Pai. “We’re not about the sale; we’re all about helping people and providing what’s right for them. The sale is just the fruit of helping people.”

Proceeds from the sale of this tee go to the iconic surf shop - HUNTINGTON SURF & SPORT. 

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  • The "Huntington Surf & Sport" SOCAL Tee
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